Top Persuasive Essay Examples Choices

Top Persuasive Essay Examples Choices Choosing Good Persuasive Essay Examples The first point to consider when deciding upon an AT device is surely a youngster's disability. Employing an illustration is able to make your audience understand what it is you're attempting to tell them better and make it even more interesting. A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. Persuasive writing is just one of the most frequently used writing types on the planet. It can be difficult, especially when you're forced to face with a close-minded audience. Persuasive Essay Examples - What Is It? A man or woman who masters the art of persuading people are going to be able to construct a thriving career in any area and build effective relationships. You may use our tips to compose your paper. An argumentative paper is part of the persuasion. A History of Persuasive Essay Examples Refuted When being graded on the standard of work presented, the instructors will typically base the last grade around certain criterion. A student can use any principal sources which comprise a relevant, up-to-date info. Countless students choose online education as a way to avoid wasting time travelling a nd on many different activities as a way to attend physical education institutions. The Fight Against Persuasive Essay Examples First of all, you will need to comprehend the basic fundamentals of persuasive writing and know the five elements of persuasion. You can also check at emotional appeals. Many authors also have counterpoint arguments in their pieces which they may debunk, showing readers they have considered both sides of the argument accessible, and that any arguments that could be raised against the face of the written piece could be dismissed. It would be considerably more difficult to align your arguments to coordinate with the thesis, and it may diminish the worth of your assessment and the validity of your arguments. The absolute most important role of the introductory paragraph, nevertheless, is to present a very clear statement of the paper's argument. What's more, think about tackling a potential counterargument in the third paragraph, as a way to make your rationale more convincing. Employing key words and concepts may also bridge paragraphs. Topic sentences ought to be direct and clear. Persuasive Essay Examples - What Is It? It is crucial to understand how to compose a persuasive essay in order to understand how to defend your standpoint. Before writing down the facts and examples that you're likely to tackle, you ought to be well informed, first of all, about your topic. In order to generate the best of your presentation, learn why other men and women hold a different standpoint. Having found the side that you're standing for, you will need to guarantee you comprehend the standpoint of the opposite side. Without a thesis, it's impossible that you present a productive argument. The primary aim of an argumentative paper is to persuade your audience your view is one of the most compelling opinions on the subject. The point is that you would like to convince the reader your argument is the perfect one, and that means you'll absolutely want to select a topic that you're passionate about and something which you'll become excited about researching and writing. To put it differently, the structure of the paper depends a good deal on the topic and the form of question you must answer to. Persuasive Essay Examples Ideas SATs ought to be eliminated. Which is precisely why we here give you some persuasive essay samples that could aid you with your own. Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. You have to know all parts of financial topics as soon as you choose them. You should incorporate a distinct phrase for every one of your topics of assessment. Most issues can have essays on all the aforementioned questions. To do so, you will need to demonstrate that you're very well-informed about your topic.

The Age of Revolutions - 1515 Words

The Age of Revolutions is often a term used for a period of time, usually between 1760 -1848. Although the term encompasses many revolutions across the globe, it isn’t very often that these events are examined as a whole; compared and contrasted to show the similarities, differences, and even some potential catalytic properties between them. The book The Age of Revolutions in Global Context, c. 1760-1840, put together and edited by David Armitage and Sanjay Subrahmanyam, is a book of essays collaborated on by many authors. Armitage and Subrahmanyam claim, â€Å"it is to the task of reinterpreting them that this volume contributes by viewing the Age of Revolutions as a complex, broad, interconnected, and even global phenomenon.† (Armitage,†¦show more content†¦There were many people like this throughout both countries, treated much the same way Loyalists (in America) and Émigrà © (in France) were social exiles, because as Jasanoff points out, these revoluti ons were also civil wars, and with these revolutions it was no different. The loyalists and à ©migrà © shared some commonalities, but it was the differences that help define the global effect of these outcasts. Jasanoff says, â€Å"Both of these republican revolutions were civil wars; both civil wars triggered international ones. But, where the French Revolution began as a radical domestic upheaval, the American Revolution was of course a colonial uprising – and the refugees’ fates underscored that distinction. French à ©migrà ©s rejected the republic and were denied membership in it in turn. As exiles, they had to make friends out of their enemy’s enemies, and vest their hopes in the counter-revolution, their ultimate source of rehabilitation. Loyalists, however, began and ended their lives as subject of the British Empire, an entity that endured and was able to embrace them despite the American rebellion.† (Armitage, 51) Loyalists had an option to continue their loyalty to Britain and in doing so were welcomed and assisted in setting up a new life in The British Empire. French à ©migrà ©s went out to other countries; Britain and America included, and start ed anew with no tie to the countryShow MoreRelatedThe Age Of Revolution And The European Revolution1152 Words   |  5 PagesThe age of revolution was a powerful dynamic age in the European politics and the European Society that started in 1789 and ended in 1848. During this era, radical citizens and reforming governments in Europe changed the existing laws and the ruling structure in a way that created the forms of the existing modern Europe states. The age was very revolutionary as it gave the introduction to new systems within Europe. The era was both an age of destruction as well as a catalyst for growth. Also, theRead MoreAge of Revolutions Essay1523 Words   |  7 Pages) What do you think was the most important outcome of the Age of Revolutions? There have been several vital products of the Age of Revolutions but most importantly was the introduction of post-colonial attitudes with the need of self-governess away from empires overseas. This was achieved through the democracy and constitutions which still are the most important legacy existing in the modern world. It this outcome that societies were able to create influential pieces of works and change how societiesRead MoreAge of Revolutions Essay751 Words   |  4 PagesThe age of revoltion was a historical time frame that took place between 1775 to 1848 which encompassed numerous social, cultural and political shifts that harboured significant implications on the growth of the development of the novel as a genre. Through the social mechanics of increased living standards, the creation of the middle class, elevated literacy levels and wider book distribution and publication, the novel genre saw indespensible changes which have persisted throughout time. Prior toRead MoreThe Age of Reason and Revolution Essay810 Words   |  4 PagesThe Age of Reason and Revolution Many individuals that lived in the period of time known as the Age of Reason, discovered many new inventions and advancements to improve the quality of life. Some of these advantages brought fourth new ideas to extraordinary people who forever changed the way we look at life. Although many people found these discoveries to bring great revival to mankind, others rejected these new improvements and felt as if they were defying god. TheseRead MoreThe Neolithic Revolution And The Paleolithic Age Essay965 Words   |  4 Pages The Neolithic Revolution began in Southwest Asia and other areas during 10,000 B.C.E to 3, 000 B.C.E (Council for Economic Education, 2012). The Neolithic Revolution also known as the Agricultural Revolution was a new way of life. Our society is constantly changing and moving forward. As a part of human culture, humans strive to learn, discover, create and evolve (Barber, n.d.). As a society, we have made many technological and social advancements, but have we ever taken the time to appreciateRead MoreAge Of Reason And The Scientific Revolution1089 Words   |  5 PagesWorld History Honors 11 March 2015 Age of Reason The Age of Reason took place in Europe from the mid 1500s and ended in the late 1700s. This can be categorized into two different time periods. First, was the Scientific Revolution when many scholars created new ways of thinking about the natural world. The Scientific Revolution ended around the late 1600s. Although this time period was over, common ideas spread to the next period. The second time period in the Age of Reason was the EnlightenmentRead MoreAge of Enlightenment and Glorious Revolution622 Words   |  3 Pagesof democracy. (There are ten items that need information.) Answer: A Bird’s-Eye View 1 Renaissance and Reformation During the Renaissance, Europe was charged with a new spirit of inquiry. 2 English monarchy The Glorious Revolution 1 Charles II King Charles II, like his executed father, found Parliament troublesome and tried to rule without it. 2 James II and the idea of the divine right of kings – Kings would only receive power from God, and were answerableRead MoreThe French Revolution And The Age Of Enlightenment854 Words   |  4 PagesBorn of two fathers, the American Revolution and the age of enlightenment, the French revolution was primarily a social upheaval that conspired to overthrow religious and privileged classes. The French Revolution changed the degree to which the people were willing to suffer and sacrifice in order to achieve their war aims through democratizing the Army and creating the necessity of larger political alliances than ever before. Guibert wrote in his Essai: Imagine that there arose in Europe a peopleRead MoreThe Age Of Enlightenment And The Scientific Revolution1675 Words   |  7 Pagesand the world evolved giving rise to the establishment of new social norms and scientific advances. Although the industrial revolution and the scientific revolution represented a giant leap forward in human development, the Age of Enlightenment delivered the greatest influence for the future American society and planted the way for cultural and humanistic enrichment. The Age of the Enlightenment raised new concepts in education, democracy, and human freedom. The new humanistic philosophy promotedRead MoreIndustrial Revolution And The Industrial Age984 Words   |  4 PagesThe Industrial Revolution affected all aspects of American life, and it provoked more changes than just those in the factories. How one experienced the Industrial Revolution depended on where one lived. By 1900, more than a third of America’s people lived in cities, and city p opulations were growing twice as fast as the population as a whole. Between 1870 and 1920, the number of Americans living in cities increased fivefold, from 10 million to 54 million. Most of the massive industries of the Industrial

Statistic and Business Research Methods

Question: Discuss the effects of bureaucracy on the employees. Answer: Introduction Bureaucracy has been defined to describe a wide range of attitudes and behaviours that creates an array of negative forces that is not only hampering the employees wellbeing but is also impacting the employees motivations. Bureaucracy in the formal organizations where hierarchy is defined weakens the morale and commitment towards the organization (Cuda 2013). It can prove to be one of the factors that misdirect the energy into competition or conflict amongst the employees rather than focusing on a basic principle of mission achievement (Wagner III and Hollenbeck 2014). However, this research proposal will highlight the effects of bureaucracy on the employees and the way it hampers their satisfaction as well as motivation in performing activities at the organization. Moreover, the study will be based on the analysis of the management and will be substantiated more if its based on primary as well as secondary data analysis initiated in the research. Nevertheless, the research will help in providing the decision making methodologies that will be used to examine the behavioural changes in employees as well as the ineffectiveness in the organization. Literature review Bureaucracy can be defined in various forms whether in the organizational form or in the informal usage. In all, bureaucracy basic characteristics lies in the attributes of red-tape as well as inflexibility in an organization that not only frustrate the employees who are working in the organization but also creates an environment of inconsistency and inequality (Child 2015). Characteristics of Bureaucratic Organization The bureaucratic organization is characterised on certain factors that cause an immobilizing symptoms to the organization. The characteristic of bureaucracy management lies in the senior management position where the management is pervasive yet its destructive nature is rarely questioned (Harper 2015). The bureaucratic nature of the organization formulates its agenda according to each department, people and budget even before the goals of the organization are defined. Moreover, there is personal fighting amongst the executives of the organization strives for more power and position. Ideas in bureaucratic organization are ideally not considered if they come from the wrong person but ideas would be considered from a right person even though the idea is not supportive of the assignment undertaken. Moreover, with the aim of the organization to grow, and with new technologies evolving, it will acquire new specialists that will endanger the employment of the existing employees (Diefenbach and Sillince 2011). Nevertheless, people are more concerned of protecting their own grounds rather than working on the responsibility given. The stress amounting for the employees is unhealthy as the organization does not provide promotion on the basis of achievement rather the element of politics plays a major role. The decision making in a bureaucratic environment are accountable at the senior management and is based on stereotypical thinking and responsibilities that are based on rigid practices, policies and procedures. Organizations with such attributes cripple the effectiveness as well as the nature of decision making. All these characteristics provide a negative impact on the satisfaction as well as the wellbeing of the employees. However, this leads to trust issues that hamper the commitment and collaboration towards the organization (Langer 2011). Formal Models of Bureaucracy On the other hand, the three models proposed by bureaucracy are Weberian Model, Acquisition Model and Monopolistic Model that are composed of appointed officials. Nevertheless, bureaucracies work differently in differ formal organizations (Gailmard and Patty 2012). Weberian Model These type of bureaucracies are structured and are based on chain of command" and characterised by broad and general responsibilities. It based on a pyramid structure where specific duties are mentioned on the bottom of the structure whereas detailed duties are stated at the top of the structure. However, there are pre fixed routines that follow standard procedures without bias (Ang 2016). Acquisition Model The acquisition model hold important in the notion of bureaucracies which are motivated by competition. The economic and political power are constantly competing over bigger portions. However, the fight power decides which bureaucracy will get higher share of budget. Moreover, this model enables the bureaucracy to expand and acquire more influence, control and power (Leach and Searle 2011). Monopolistic Model These models have no competition based on their own policy areas. Due to monopoly structure, they lack to be efficient as well as effective (Gailmard and Patty 2012). However, these bureaucracies are bloated, wasteful and inefficient. In all, to be precise, these bureaucracies can be summarised as Model Important Trait Problematic Behaviour Weberian Model Hierarchy Lethargy Acquisition Model Expansion Competition Monopolistic Model Lack of Competition Inefficiency Table: Formal Models of Bureaucracy Source: (Gailmard and Patty 2012) When distinguished on the nature of confronting bureaucracies that can be based on three theories that are territorial, capture as well as incrementalism theory. The territorial imperative is struggling over agencies or bureaus (low level bureaucracies) that when expands leads to many administrative difficulties and challenges. On the other hand, capture theory highlights the indirect control and is based on private social interest. It undermines fairness as well as efficiency in interpreting as well as implementing the policy (Etzioni-Halevy 2013). Thirdly, incrementalism is often practiced as it is on structured powers and is resistant to change and in real life, bureaucracies often move slowly when they had to implement change in the perspective management or the employees (Lipsky 2010). Research Questions The research questions that will help in evaluating the study are: What are the effects of bureaucracies on employees characterized by formal organizations? How bureaucratic models describes the negative effects on the employees? Research Methodologies The research methodologies are carried out to state the information needs of the research proposal and the scientific research and the methods that are conducting in carrying out the enquiry for a specific purpose or to achieve new insights. Moreover, the research is not sufficient if proper methodology rather framework is not advocated with the research methods or techniques (Thomas, Silverman and Nelson 2015). Research Paradigm The research paradigm selected is to analyse the nature of the problem that is bureaucracy and the psychological attributes that the employees face while experiencing it in a bureaucratic nature. However, out of the epistemological and ontological design, the research paradigm that is best suited is epistemological as it does manifests the beliefs that might be discovered in the knowledge through the employees working in a bureaucratic organization. Conversely, it is not ontological foundation as it deals with nature and structure of the world based on prior assumption (Cohen, Manion and Morrison 2013). Research Philosophy The research philosophy studies the differences between the postpositivism as well as positivism approach that highlights that the study needs to be elaborated on the qualitative and quantitative discussion based on the axiom methodologies. However, to make it easier, positivism paradigm of philosophy involves quantitative analysis whereas post-positivism studies the qualitative method (Killiam, 2013). However, this research is value free rather value laden in nature as it follows post-positivism approach on epistemological principle based on the interpretative, subjective and critical thinking. Research Design The research design is carried out to ensure the flexibility and reliability of the data collected. The research design can be of three types that is explanatory that defines the data, exploratory that adds new insights to the knowledge and descriptive where it is designed to view the situation. In this context, the research design is qualitative in nature and is mainly interpreting that is explanatory in nature (Maxwell 2012). This depicts that the information will be collected using focus group interview where it is important to understand the context of the study that will be provided by the participants. Research Approach The research approach provides the application of the study based on certain assumptions. However, there are two types of research approach that are deductive and inductive research. The deductive research approach will be help in achieving successful outcomes because this research will derive the results based on the relevant models and theories of the bureaucratic formation such that the evaluation carried out would be practical in nature (Brymen and Bell 2015). Research Strategy The research strategy helps to carry the research work in that could produce effective results that are convenient in carrying out the results in effective manner. In this case, interview strategy will be carried out to analyse the conception and the behaviour of the managers through open ended questions (Corbin and Strauss 2014). Gantt chart Task Mode Task Name Duration Start Finish Predecessors Auto Scheduled Research Proposal 98 days Tue 2/2/16 Thu 6/16/16 Auto Scheduled Literature Review 30 days Tue 2/2/16 Mon 3/14/16 Auto Scheduled Data Collection and Analysis Report 38 days Tue 3/15/16 Thu 5/5/16 2 Auto Scheduled Final Business Research Proposal 30 days Fri 5/6/16 Thu 6/16/16 3 Figure: Critical Path (MS Project Software) Research Process The research process will be guided through different stages of the research proposal. Stage 1 The stage incorporates the selection the research topic with the appropriate literature review based on bureaucratic nature and formal organizations emphasizing of the effects on the employees. Stage 2 This stage is essentially applicable is carrying out the research methodology of the research and the suitable methods that will be applied to the study. Stage 3 This stage will integrate research methods that is qualitative study based on the interviews carried out in the hierarchical nature of the bureaucratic organization based on the specific focus group. The interview will be conducted on staff, junior, middle as well as senior management employees. Although, the interview would be open ended but will be based on set pattern of questions. Moreover, the study will be integrated on strict principles and controls that will predominated by the straightforwardness of the results. Figure: Hierarchical Organization Structure Source: (Harper 2015) Stage 4 The last stage will be based on the findings as well as the research outcomes that are used in the research. Data Collection and Analysis Methods Data Collection Methods The data are of two types that is primary data as well as secondary data. Primary data involves is based on numbers as well as facts based on the research strategy followed by the researcher. On the other hand, secondary data sources involves the nature and opinions of key informants gathered through various sources like books, journals, articles, cases studies, blogs, e-journals. However, the data collection method manifested in the research is secondary data as it will be based on qualitative nature on the basis of interviews (Saunders 2011). However, based on the research 10 people will be interviewed on the open ended questions such that the respondents will belong to a focus group. The research will possess 1 senior management person, 2 middle management people, 3 junior management people and 4 staff members. Data Analysis The interpretation of the data will establish the link between the formal bureaucratic organizations and the impact on the employees. The research will be evaluated on the different management roles and responsibilities and the way each management undertaking of decision making hampers the wellbeing, satisfaction as well as motivation of the employees in achieving the desired organizational goals (Reem 2011). However, the respondents nature and beliefs will also help in analysis of the different bureaucratic models that are formulated in the organization. Expected Research Outcomes The expected research outcomes evaluate the above results that are critical in nature as well as associates the events with the functions of the management. However, the administration of the management plays an important role in the bureaucratic nature of the organization. It would be depicted that administration happens to provide inflexible as well as influenced bureaucratic assent. The employees are affected predominantly in creativity as well as self-regard perspective. However, the bureaucratic model is adopted so that the business can flourish and could enhance the profitability nature of the organization. Conversely, bureaucracy effect on the employees changes the face of the organization and perceives to be effect the employees in every conceivable manner. References Ang, Y.Y., 2016. Beyond Weber: Conceptualizing an Alternative Ideal-Type of Bureaucracy in Developing Contexts.Regulation and Governance, Forthcoming. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Child, J., 2015.Organization: contemporary principles and practice. John Wiley Sons. Cohen, L., Manion, L. and Morrison, K., 2013.Research methods in education. Routledge. Corbin, J. and Strauss, A., 2014.Basics of qualitative research: Techniques and procedures for developing grounded theory. Sage publications. Cuda, D.L., 2013. Abba Lerner and the Political Economy of Bureaucracy and Organizations.History of Political Economy,45(4), pp.613-622. Diefenbach, T. and Sillince, J.A., 2011. Formal and informal hierarchy in different types of organization.Organization Studies,32(11), pp.1515-1537. Etzioni-Halevy, E., 2013.Bureaucracy and Democracy (Routledge Library Editions: Political Science Volume 7)(Vol. 7). Routledge. Gailmard, S. and Patty, J.W., 2012. Formal models of bureaucracy.Annual Review of Political Science,15, pp.353-377. Harper, C., 2015.Organizations: Structures, processes and outcomes. Routledge. Killam, L. 2013.Research terminology simplified: Paradigms, axiology, ontology, epistemology and methodology. Laura Killam. Langer, R.L., 2011.Defining Rights and Wrongs: Bureaucracy, Human Rights, and Public Accountability. UBC Press. Leach, D.A. and Searle, C.T., 2011.Department of Defense enterprise requirements and acquisition model(No. AFIT/ISE/ENV/11-J01). Air Force Inst. of Tech Wright-Patterson AFB Oh Dept. of Systems and Engineering Management. Lipsky, M., 2010.Street-Level Bureaucracy, 30th Ann. Ed.: Dilemmas of the Individual in Public Service: Dilemmas of the Individual in Public Service. Russell Sage Foundation. Maxwell, J.A., 2012.Qualitative research design: An interactive approach: An interactive approach. Sage. Re'em, Y., 2011. Motivating public sector employees.Heitie school of government-working papers,60, pp.1-59. Saunders, M.N., 2011.Research methods for business students, 5/e. Pearson Education India. Thomas, J. R., Silverman, S., and Nelson, J. 2015.Research Methods in Physical Activity, 7E. Human Kinetics. Wagner III, J.A. and Hollenbeck, J.R., 2014.Organizational behavior: Securing competitive advantage. Routledge.

Pepe Jeans Brand Management Essay Example

Pepe Jeans Brand Management Paper This report aims to evaluate the brand image, positioning and brand value of a popular denim brand Pepe Jeans. Pepe is a renowned brand in the apparel industry and is amongst the top international jeans and casual wear brand. This report will also discuss the philosophy and essence of the brand, what it stands for the USP (Unique Selling Point) of the brand and how Pepe Jeans is perceived in the consumer mind. The purpose of researching the brand extensively is to help us understand the strengths and weaknesses of the brand from the point of view to verify its effectiveness. Pepe offers a wide range of products to its consumers and tries to cover the intended target market through its advertising and promotions. The brand is present across the globe in almost 100 countries with numerous loyal customers. A Brief History Headquartered in Madrid, Spain Pepe Jeans London, was started in a small market stall running only on weekends in West London by three brothers from Kenya Nitin, Arjun and Milan Shah in the year 1973. The brothers wanted to set up a British brand of jeans that would be known globally. The jeans that they sold were of good quality and fitting and within no time, the business started to boom. The brand was inspired by London street-wear style and was called Pepe because it was a short two syllable word that was really fast to remember. Pepe was the first brand which enforced that jeans should not be sold hung like a trouser for which they even had to fight with the retailers. By 1980, the brand was competing against the big rival brands like Levis, Lee, etc. for the No. 1 place in U.S. Pepe became UKs most successful jeans brand and even had Jason Priestly and the popular band The Smiths featured in their advertising campaign. Some of the campaigns were censored as Pepe ads usually t eased the boundaries of socially acceptable imagery and norms. This helped them gain the attention of the consumers in the ever expanding world of advertising. Pepe is the fastest growing label in the world and has grown to be more than a $500 million denim and casual wear brand. We will write a custom essay sample on Pepe Jeans Brand Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepe Jeans Brand Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepe Jeans Brand Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Brand Image According to Kotler (1988) and Herzog (1963), brand image is the perception of the brand regarding the values it carries in the mind of the consumer. Denims are perceived as a casual wear and the wearer carries an attitude whilst wearing it. Pepe has managed to make denim a style statement. Pepe Jeans is perceived as a premium and international brand which houses casual wear with the heart of London in the brand. The products offered are contemporary and innovative and the impression it leaves, is never missed. The brand image is not a thought on its own, it is engraved in the consumer mind by the marketers through the use of various marketing tools. Some other researchers like Ditcher (1985) define that the impression that the product creates as a whole and not by its individual characteristics is what forms the image of the brand. Pepe offers a whole wardrobe solution from jeans to skirts, to jackets, t-shirts, shirts, cargos, capris and a wide selection of accessories like caps, bags, wallets, belts and even socks. In the case of Pepe Jeans, the marketing and pricing has made the brand appealing to primarily youngsters. The brand has been practicing aggressive pricing i.e. they are competitively priced to their competitors and other international brands. The campaigns reflect that the brand is young at heart and promotes a rebellious attitude through its advertising. The concept is to be bold and ambitious which has helped the brand create a connection with both the sexes globally. As per Abraham (2005), to save the brand legal issues, the brand name should always be unique and distinct. The brand is called Pepe because it was a short two syllable word that was easy to remember and fast to sign on a cheque. Brand Positioning Positioning of a brand can be observed by evaluating how the brand appears when seen in contrast with its competitors. Brand positioning is controlled by the company and its marketing team. They concentrate on delivering and positioning the product in the right way to the intended target audience. All the efforts put together create the brand image of the company. (Park et. Al., 1986) Since its inception, the positioning of the brand was that, Pepe Jeans is all about international premium jeans and casual wear. To be a successful brand, the brand must keep in mind the offering its makes to its consumers and makes the product exclusive to set itself apart from the competitors (Friedman, 1993; Muse Hartung, 1973). The brand continuously developed new fabrics and silhouettes which all had a perfect finish. Pepe used this as a P.O.D. (Point of Difference) to promote itself as The premium jeans, inspired by Londons street wear. For a consumer to feel associated with what the brand wants itself to be perceived as, it is important for the brand to first build a relationship with the consumer (Aaker, 1991). All the retailers in the category are characterised in terms of maturity, capacity, and difference in price which leads to the common factor in all stores (Standard Poor, 1995). Pepe has differentiated itself by keeping the promise of being committed to quality products. They have strived to be best in the commercial aspect and by being the most service oriented. Brand positioning comprises of three important elements namely identifying the possible competitive advantages, leverage the strongest advantages and communicate them in an effective manner and lastly make sure that the message has reached the target group, all these factors combined together influence the buying behaviour of the consumer (Kotler, 1988). In connection with the brand, Pepe whilst positioning itself clearly identified themselves as a premium denim brand which the consumer would crave for and branded themselves with the same proposition. They created their USP from the simple fact that they manufactured the best quality denims which were inspired from London street wear. The brand stands for the youth and talks about being young, cool, creating a style statement, independent and self confident which exudes an attitude of the person who is wearing it. The second element is to identify their own strength which was inspired from Londons energy and street wear styles, every garment exudes an attitude and promoted this through their advertising. The third element is to segment the market and identify the appropriate target audience, having in mind what are the elements of your brand that are able to satisfy their needs and how you are related to this group. Pepe managed to identify and connect with all the three elements ma king it one of the most successful international brands. A successful brand should create an image for its product that, in the consumers mind is associated with the quality, the Unique Selling Point of the product and the superiority towards the competitor. (Vranesvic and Stancec, 2003) Brand Equity and Value A brand is the representation of ownership and product segregation manifested through names, logos and trademarks (Chernatony and Riley, 1998; Hankinson and Cowking, 1993). In the American Marketing Association (1960), the definition of a brand is a name or term, a symbol or design, or maybe a combination of the two which is intended to identify the product or service of the seller and enable them to differentiate it from its competitors. Brand equity expresses the value of a product compared to as if the same product didnt have a brand name. Therefore brand equity is based on the added value of the product because of the brand name. Equity consists of brand awareness and brand image (Aaker, 1991; Ailawadi et.al, 2003). Pepe over the years has successfully established itself in the consumer minds by constantly delivering high quality products and numerous advertising campaigns. Pepes brand value has been focused and been a trademark in the category recognised for the commitment and s ervice provided to the consumers. The brands are seen as corporate assets which have to be taken care of, invested in and have to be nurtured to grow. The brands are conceptualised as value enhancers which has led to the development of the concept of brand equity (Wood, 2000). Pepe has been marketed keeping a target audience in mind and has managed to create a bond of trust and a relationship with the consumers. Pepe as a brand name through the consistent performance and every growing demand in the market by opening new stores and a modern youthful urban image has created a sense of comfort in the consumer mind. As per Biel (1993), the concept of brand equity is very consumer-centered and it said that the consequence is focused more on output rather than input. The brands differentiating factor is that Pepe is much more than just a denim company, it offers a complete casual wear line with knits, wovens, non-denims and accessories under its umbrella. Pepe Jeans takes pride on the fashion forecasting abilities and setting trends with every collection they offer to their consumers. The consumers perception of the quality of the brand is what helps create brand equity.